The online travel platform ab
in den urlaub has its headquarter in the heart of Leipzig*. Here you can expect modern offices right in the city center, flexible working options and a diverse, open team where you can find inspiration and let your ideas grow and have an impact. For more than 20 years, we have been bringing people to the most beautiful places in the world – making dreams come true. Thanks to flat hierarchies and efficient processes, you will quickly find your way with us and can make a difference from day one. Our motto: We bring sunshine into people’s lives. Do you want to be part of it and shape the future of travel together with us? Then apply now – we look forward to meeting you!
Vacation begins long before the suitcase is packed — it begins with the very first thought of it. And that’s precisely where great design makes all the difference.
Your Mission: As Lead Designer Brand & Marketing (m/f/d), you will strategically evolve the visual identity of ab in den urlaub, define and optimize the brand design of our online travel portal, shape our brand sustainably, and create consistent brand experiences that emotionally inspire while delivering measurable performance. You combine a strong creative vision with clear structure – aligning design, brand, and performance across all channels.
Your tasks
- Strategic development and maintenance of our brand design that translate our new brand positioning into compelling visual identity
- Ensuring a clear, differentiating visual brand identity
- Development of design systems that are both brand-strong and performance-oriented (strong focus on conversion, user guidance, and user experience)
- Delivery of set of master designs / templates for key channels: E-commerce platform, Mobile screens, Performance ads and CRM templates
- Ensuring high visual and conceptual standards across all design outputs
- Promotion of innovative and impactful design
- Refresh/update and internal alignment of our brand guidelines
- Close collaboration with marketing teams and product design to ensure a unified brand experience across all touchpoints
Your profile
- Several years of professional experience in brand design, communication design, or art direction – ideally within digital business models or travel/lifestyle brands
- A compelling portfolio (brand + digital) with a clear conceptual and visual signature, demonstrating a strong understanding of brand management, design systems, and digital marketing design
- Solid knowledge in the following areas: Conversion Rate Optimization (CRO); UX/UI fundamentals and user journeys; A/B testing and data-driven design
- Very good knowledge of Adobe Creative Cloud (Figma/Sketch optional)
- A strong sense for trends, aesthetics, and visual consistency
- Structured, solution-oriented working style with high quality standards
- Enjoy working cross-functionally in a dynamic environment
- Ideally based in Leipzig or elsewhere in Germany
Your trip to us
Simply apply via our careers page and send us your CV, your availability and your salary expectations. Please also include work samples or your portfolio showcasing your previous work in the field of brand design.
As data protection and digitalization are very important to us, we only accept online applications. Applications from disabled persons and persons with equivalent status are welcome.
As part of the application process, we are obliged as a company to view and check your work permit, your ID card or your passport to ensure that you are entitled to work for us. Please make sure that you can provide the required documents if needed.
*ab in den urlaub is a brand of Invia Travel Germany GmbH
If you have any questions about this position and your application, you can reach us at jobs@invia.de .
